WATERPARKS

Client Spotlight: Splash in the Boro - Statesboro, GA

Jenna Campbell pre-dates SAI at Splash in the Boro in Statesboro, Georgia and remembers well the skepticism that she and others had about making the transition to StarGuard and Starfish Swimming in 2011. Initially, they used reciprocity to start certifying their StarGuards and, although they didn’t run into problems, Jenna says they didn’t realize the full benefits of experiential training until Lake White arrived and conducted their on-site training. Jenna says that’s when they really “got” the differences and saw how much more effective and engaging the SAI experiential approach really was. And they have proof!

Splash in the Boro’s lifeguards participate in competitions against other facilities in Georgia and, for the longest time, they all used Red Cross. But then Splash in the Boro changed to StarGuard and began to blow away the competition with their speed in extrication and care. Jenna says that techniques like the leg wrap are so effective that they wonder why everyone isn’t using it! And when they consider how inefficient and risky the previous method was, it’s kind of hard to believe that it has been - and continues to be – “the standard” with many organizations.

Additionally, Splash in the Boro credits Starfish Swimming with providing the highly-effective curriculum and training to facilitate their successful swim lesson program. Jenna says that the skills progression makes sense to her Starfish Swimming Instructors (SSIs) and students alike - which has resulted in better lessons from SSIs and better outcomes for their students. And that helps keep staff and patrons motivated and coming back to Splash in the Boro!

PARKS & RECREATION

Client Spotlight: Anthem Community Center, Anthem, Arizona

When the Anthem Community Center decided to transition to SAI in 2012, they were “all in:” StarGuard,Starfish Swimming and StarReviews. Anthem’s Aquatic Director, Desiree Valdivia, recently confirmed Anthem’s commitment to best practices and safety by becoming a StarGuard Elite Training Center. And, Anthem continues to appreciate all of the benefits of SAI’s renowned swim lesson program. Anthem’s prior swim lesson program lacked clear structure for progressing through the levels and the rationale for how skills advanced swimming proficiency. Starfish Swimming’s emphasis on safety and self-rescue provided the foundation on which to build. The safety and swim skill benchmarks made sense to Anthem’s Starfish Swim Instructors (SSIs) and to their students. Students knew what the objectives were at each level and that they had options to achieve them. In addition, the Personal Record Books provide succinct visual communication tools to keep everyone, including parents, informed about current progress, next objectives and how it all fits together. Valdivia noted that identifying the correct placement of new students is much easier and the registration headaches are far fewer with SAI’s swim lesson program!

Another nice “surprise” was the flexibility built into Starfish Swimming and SAI’s collaborative approach. “It’s really awesome because you can move things around to fit your facility’s needs,” Valdivia stated. “SAI provided the expertise and support to help us tailor the program to accommodate our specific needs and offer this highly-effective swim lesson program to our community.”

POOL MANAGEMENT

Client Spotlight: Midwest Pool Management, St. Louis and Kansas City, MO

In 2004, Midwest Pool Management decided that “being different” was okay --- even before it was fashionable in aquatics. SAI was “the new kid” on the aquatics scene when MPM decided that highly-effective programming with unwavering customer service was a difference they could embrace! MPM made the switch from their current provider the beginning of May - the worst time of year to consider such a transition - and despite some trepidation everything went swimmingly. Over 800 lifeguards and dozens of instructors started the season without a glitch, and never looked back.

Crissy Withrow, Vice President, notes that SAI’s innovative approach keeps them ahead of the curve and aligned with changes in best practice.  StarGuard’s flexible training addresses the needs of MPM’s varied facilities and operations. And SAI’s blended training facilitates the interactive learning which produces competent and confident StarGuards in less time than traditional training.

But it’s the most important aspect of lifeguarding, preventing drowning and loss of life, where StarGuard’s experiential training makes the most meaningful difference. Training StarGuards using real life scenarios has resulted in MPM’s guards knowing what to do and how to work together under the extreme stress of real life drowning incidents --- from quickly identifying the victim to performing CPR --- with successful results each time! Even so, Crissy says that being involved in a rescue is a profoundly emotional experience for her guards. She notes that, fortunately, the teamwork they employ in their work provides a team of support in the aftermath as they process what happened and what they can learn from it.  Statistically-speaking, incidents are inevitable; but they serve to highlight the importance of StarGuard skills and training --- and the very real impact that individual and team efforts make in preventing tragedy and reducing risk at their facilities.

SWIM SCHOOLS

Client Spotlight: Fit N Wise Kids Aquatics

When Kim Emery decided to transition to Starfish Swimming in 2010, her staff had a comfort and familiarity with the program they had been using for years. However, declining service and her sense that better program options existed led Kim to Starfish Swimming where the benchmarked curriculum caught her attention. She was particularly excited about the emphasis on safety and stroke progress. The more she learned, the more confident she felt that she was bringing a state-of-the-art program to her community and that this was a program with which to grow!

And Kim is utilizing some marketing savvy to help things along: from kicking the season off with the World’s Largest Swim Lesson to offering multiple ways for kids to show off their patches and rockers on swim bags, terry cover-ups, and towels. The kids love the awards – and the attention they bring! Kim’s also working on broader outreach in the community by accessing programs like Make A Splash and securing other funding to provide swim lessons for all second graders in Wise County at no charge.

We’re proud to have Kim and Fit N Wise Kids Aquatics as part of our SAI family!

PADI DIVE CENTERS

Client Spotlight -  Al Mahara  Abu Dhabi, UAE

Kathleen Russell’s lifelong love of the water has been accompanied by a deep commitment to more effective water safety programs in lifeguarding, swim instruction and diving. Kathleen began lifeguarding in Canada at age 16 and has been involved in aquatics ever since. Her conviction that strong swimming skills are key to both safety and enjoyment in water, motivated her to find and offer the most effective instruction she could find – which ultimately led her to PADI Swim School.

Kathleen’s vision of how and where to offer swim instruction isn’t limited to her scuba divers - although she is grateful for the opportunity to improve swimming skills among many of her patrons and their children. Kathleen sees a much broader need and opportunity to establish learn to swim programs in schools so that children can safely experience the full range of aquatics from water play to swim team to scuba diving to kayaking. One of the ways that Kathleen has raised awareness is through her involvement with the Volvo Ocean Race and their 23 day “stopover” in Abu Dhabi. During this festival, over 2,000 students, ages 7-15 years of age, come to learn about the importance of water safety and marine conservation and Kathleen has helped highlight effective swim instruction as the foundation.

When asked about the challenges and benefits of adding swim instruction to dive centers, Kathleen said that it’s an easy choice since PADI Swim School is an “amazing program” which helps maximize pool use and increases year-round revenue potential. And she believes that advocating for and providing effective swim instruction is a much needed community service – and one that she’s committed to expanding.

Kathleen’s life philosophy is “just add water and do what you love to do. For me, it's the love of being in the water whether it's scuba diving or snorkeling with manta rays or whale sharks in the ocean or swimming with kids in the neighborhood.  ‎I will keep teaching as long as I love what I do.”

EDUCATIONAL INSTITUTIONS

Client Spotlight: University of Oregon - Eugene, OR

Although Jackie James is not “new” to SAI, Jackie has had a lot of “NEW!” since the beginning of 2015: opening the University of Oregon’s new Aquatic/Recreation Center in January and launching Starfish Swimming in February.

 In order to get Starfish Swimming operational as quickly as possible with quality Starfish Swimming Instructors (SSIs) at every level taught, Jackie embraced the flexible training options available.  She began by training her instructor-candidates with prior experience to teach Swim School and utilize SAI’s experiential training methodology to help their students achieve the safety and skill benchmarks at each level.  This led to both better understanding of objectives and faster progress for students. UO Faculty/staff were enthusiastic about a program that could foster and accommodate their child’s individual progress to keep them motivated and developing proficiency.  UO Faculty/staff began telling others in the community and the program continues to grow.

As numbers of students rise, so does the need for effective SSIs and Jackie has already prepared new SSIs by giving them training specific to their current Swim School audience and then assigning each new instructor-candidate to an SSI with whom they would apprentice through the session. As each instructor-candidate demonstrates proficiency to their mentor-SSI and Program Director, certification is granted for that part of the curriculum.  This helps Jackie continuously and cost-effectively expand her number of well-trained SSIs and broaden their certifications to cover her growing program.

: City of Phoenix Parks and Recreation

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TAKE YOUR TRAINING AND OPERATIONS TO THE NEXT LEVEL

Whether you are providing lifeguard certification to the community, need a simple solution for internal training of your staff, or want to operate at a level that exceeds industry standards, you will need support and responsiveness to ensure success. Learn about how others in your industry segment who want to be the best have benefited from all we have to offer:

Client Spotlight: Anthem Community Center, A

Client Spotlight: Anthem Community Center, Anthem, Arizona

When the Anthem Community Center decided to transition to SAI in 2012, they were “all in:” StarGuard,Starfish Swimming and StarReviews. Anthem’s Aquatic Director, Desiree Valdivia, recently confirmed Anthem’s commitment to best practices and safety by becoming a StarGuard Elite Training Center. And, Anthem continues to appreciate all of the benefits of SAI’s renowned swim lesson program. Anthem’s prior swim lesson program lacked clear structure for progressing through the levels and the rationale for how skills advanced swimming proficiency.

Starfish Swimming’s emphasis on safety and self-rescue provided the foundation on which to build. The safety and swim skill benchmarks made sense to Anthem’s Starfish Swim Instructors (SSIs) and to their students. Students knew what the objectives were at each level and that they had options to achieve them. In addition, the Personal Record Books provide succinct visual communication tools to keep everyone, including parents, informed about current progress, next objectives and how it all fits together. Valdivia noted that identifying the correct placement of new students is much easier and the registration headaches are far fewer with SAI’s swim lesson program!

Another nice “surprise” was the flexibility built into Starfish Swimming and SAI’s collaborative approach. “It’s really awesome because you can move things around to fit your facility’s needs,” Valdivia stated. “SAI provided the expertise and support to help us tailor the program to accommodate our specific needs and offer this highly-effective swim lesson program to our community.”

Splash in the Boro’s lifeguards participate in competitions against other facilities in Georgia and, for the longest time, they all used Red Cross. But then Splash in the Boro changed to StarGuard and began to blow away the competition with their speed in extrication and care. Jenna says that techniques like the leg wrap are so effective that they wonder why everyone isn’t using it! And when they consider how inefficient and risky the previous method was, it’s kind of hard to believe that it has been - and continues to be – “the standard” with many organizations.

Additionally, Splash in the Boro credits Starfish Swimming with providing the highly-effective curriculum and training to facilitate their successful swim lesson program. Jenna says that the skills progression makes sense to her Starfish Swimming Instructors (SSIs) and students alike - which has resulted in better lessons from SSIs and better outcomes for their students. And that helps keep staff and patrons motivated and coming back to Splash in the Boro!

Client Spotlight: Splash in the Boro - Statesboro, GA

Jenna Campbell pre-dates SAI at Splash in the Boro in Statesboro, Georgia and remembers well the skepticism that she and others had about making the transition to StarGuard and Starfish Swimming in 2011. Initially, they used reciprocity to start certifying their StarGuards and, although they didn’t run into problems, Jenna says they didn’t realize the full benefits of experiential training until Lake White arrived and conducted their on-site training. Jenna says that’s when they really “got” the differences and saw how much more effective and engaging the SAI experiential approach really was. And they have proof!

Client Spotlight: Midwest Pool Management, St. Louis and Kansas City, MO

In 2004, Midwest Pool Management decided that “being different” was okay --- even before it was fashionable in aquatics. SAI was “the new kid” on the aquatics scene when MPM decided that highly-effective programming with unwavering customer service was a difference they could embrace! MPM made the switch from their current provider the beginning of May - the worst time of year to consider such a transition - and despite some trepidation everything went swimmingly. Over 800 lifeguards and dozens of instructors started the season without a glitch, and never looked back.

Crissy Withrow, Vice President, notes that SAI’s innovative approach keeps them ahead of the curve and aligned with changes in best practice.  StarGuard’s flexible training addresses the needs of MPM’s varied facilities and operations. And SAI’s blended training facilitates the interactive learning which produces competent and confident StarGuards in less time than traditional training.

But it’s the most important aspect of lifeguarding, preventing drowning and loss of life, where StarGuard’s experiential training makes the most meaningful difference. Training StarGuards using real life scenarios has resulted in MPM’s guards knowing what to do and how to work together under the extreme stress of real life drowning incidents --- from quickly identifying the victim to performing CPR --- with successful results each time! Even so, Crissy says that being involved in a rescue is a profoundly emotional experience for her guards. She notes that, fortunately, the teamwork they employ in their work provides a team of support in the aftermath as they process what happened and what they can learn from it.  Statistically-speaking, incidents are inevitable; but they serve to highlight the importance of StarGuard skills and training --- and the very real impact that individual and team efforts make in preventing tragedy and reducing risk at their facilities.

Client Spotlight: Fit N Wise Kids Aquatics

When Kim Emery decided to transition to Starfish Swimming in 2010, her staff had a comfort and familiarity with the program they had been using for years. However, declining service and her sense that better program options existed led Kim to Starfish Swimming where the benchmarked curriculum caught her attention. She was particularly excited about the emphasis on safety and stroke progress. The more she learned, the more confident she felt that she was bringing a state-of-the-art program to her community and that this was a program with which to grow!

And Kim is utilizing some marketing savvy to help things along: from kicking the season off with the World’s Largest Swim Lesson to offering multiple ways for kids to show off their patches and rockers on swim bags, terry cover-ups, and towels. The kids love the awards – and the attention they bring! Kim’s also working on broader outreach in the community by accessing programs like Make A Splash and securing other funding to provide swim lessons for all second graders in Wise County at no charge.

We’re proud to have Kim and Fit N Wise Kids Aquatics as part of our SAI family!

Client Spotlight -  Al Mahara  Abu Dhabi, UAE

Kathleen Russell’s lifelong love of the water has been accompanied by a deep commitment to more effective water safety programs in lifeguarding, swim instruction and diving. Kathleen began lifeguarding in Canada at age 16 and has been involved in aquatics ever since. Her conviction that strong swimming skills are key to both safety and enjoyment in water, motivated her to find and offer the most effective instruction she could find – which ultimately led her to PADI Swim School.

Kathleen’s vision of how and where to offer swim instruction isn’t limited to her scuba divers - although she is grateful for the opportunity to improve swimming skills among many of her patrons and their children. Kathleen sees a much broader need and opportunity to establish learn to swim programs in schools so that children can safely experience the full range of aquatics from water play to swim team to scuba diving to kayaking. One of the ways that Kathleen has raised awareness is through her involvement with the Volvo Ocean Race and their 23 day “stopover” in Abu Dhabi. During this festival, over 2,000 students, ages 7-15 years of age, come to learn about the importance of water safety and marine conservation and Kathleen has helped highlight effective swim instruction as the foundation. When asked about the challenges and benefits of adding swim instruction to dive centers, Kathleen said that it’s an easy choice since PADI Swim School is an “amazing program” which helps maximize pool use and increases year-round revenue potential. And she believes that advocating for and providing effective swim instruction is a much needed community service – and one that she’s committed to expanding.

Kathleen’s life philosophy is “just add water and do what you love to do. For me, it's the love of being in the water whether it's scuba diving or snorkeling with manta rays or whale sharks in the ocean or swimming with kids in the neighborhood.  ‎I will keep teaching as long as I love what I do.”

Client Spotlight: University of Oregon - Eugene, OR

Although Jackie James is not “new” to SAI, Jackie has had a lot of “NEW!” since the beginning of 2015: opening the University of Oregon’s new Aquatic/Recreation Center in January and launching Starfish Swimming in February.

In order to get Starfish Swimming operational as quickly as possible with quality Starfish Swimming Instructors (SSIs) at every level taught, Jackie embraced the flexible training options available.  She began by training her instructor-candidates with prior experience to teach Swim School and utilize SAI’s experiential training methodology to help their students achieve the safety and skill benchmarks at each level.  This led to both better understanding of objectives and faster progress for students. UO Faculty/staff were enthusiastic about a program that could foster and accommodate their child’s individual progress to keep them motivated and developing proficiency.  UO Faculty/staff began telling others in the community and the program continues to grow.

As numbers of students rise, so does the need for effective SSIs and Jackie has already prepared new SSIs by giving them training specific to their current Swim School audience and then assigning each new instructor-candidate to an SSI with whom they would apprentice through the session. As each instructor-candidate demonstrates proficiency to their mentor-SSI and Program Director, certification is granted for that part of the curriculum.  This helps Jackie continuously and cost-effectively expand her number of well-trained SSIs and broaden their certifications to cover her growing program.